has had certain assets acquired by Timberland
Timberland has acquired certain assets of GoLite LLC, including the brand trademarks, for an undisclosed amount. The transaction also provides for the future contemplated staged acquisition of the GoLite apparel, equipment and accessories business. Goldblum Lentz & Co represented GoLite as financial advisor in the aforementioned transaction.
This brand acquisition coincides with Timberland’s launch of GoLite® footwear, which will enable the GoLite® brand to serve outdoor enthusiasts from head to toe. Designed and developed by a specialized team within the award winning Timberland Invention Factory, the new GoLite® footwear line is a groundbreaking new footwear formula that challenges the way outdoor athletes and the industry think about trail running shoes.
GoLite, based in Boulder, Colorado, sparked a lightweight revolution in 1999 when it introduced a full range of ultra-lite equipment and clothing for backpacking and other outdoor adventures that rocked the outdoor sports world. Today the company sponsors professional athletes in trail running, adventure racing, fast-packing, and thru-hiking and regularly shares “fast + lite” techniques in outreach seminars around the world.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. The portfolio of specialty outdoor brands now being managed by Timberland include Timberland® Outdoor Performance, GoLite® footwear, Miōn™ and SmartWool®.